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A major regional health insurer reinforced its leadership position as a major sponsor of a 4-week summertime health fair program within the area’s major airport. Signage, kiosks and staff provided education, fun and impromptu exercise routines, and literature about commencing or maintaining a healthy lifestyle. In addition to its exposure to millions of passengers passing through the facility, the program registered some 4,500 participants for ongoing communications and health incentives.