Co-op cold medicine sampling

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A major drug store retail partners with an over-the-counter cold medicine brand to distribute free samples at key airports and a major sports venue. Coupons for product discounts at the retail stores encourage product restock and help track program effectiveness.

The program also includes corporate sponsorship of hand sanitizers in the washrooms, with messages about cold prevention and directions to the kiosks providing cold prevention product samples supported with data collection and key market research.