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Airport and other mass-market venues offer an exceptional opportunity for regional health facilities and health plans to immerse consumers in their brand, position for market leadership, and gather the data to gain critical insight and drive sales.

Here, in a program targeting key business proprietors and decision makers, prominent signage welcomes attendees to a major regional professional trade show in which the sponsor is participating. In the course of navigating the terminal, arriving attendees are exposed to several greetings and invitations to visit the company’s booth.