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Representatives staffing this health plan kiosk can tell passengers how many calories they burn in their walk from gate to kiosk or vice versa, challenge them to work off a targeted number of calories every day, and provide literature detailing the number of calories that various simple activities can burn.

To reinforce both the challenge and the brand experience, representatives distribute branded pedometers, along with a link to a section of the company’s website where they can record their daily activities and calculate the health benefits.