New product trial with data gathering

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New product trial with data gathering

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This new product rollout takes advantage of NLIVEn’s AirPulse research arm and SocialScope capabilities. The kiosk targets passengers arriving from cross-country flights. Participants can compare a new nutrition drink against other OTC brands for taste, convenience and efficacy, receive samples, coupons, and a link to other online offers. AirPulse researchers collect, collate and analyze data and, through SocialScope, track participants’ comments about the product on Facebook, Twitter, and other social media.