A snapshot of airport travelers
- 61% fall into the 25-54 age category.
- 57% of frequent flyers are male, 43% female.
- 33% have an annual net income exceeding $100,000.
- 68% have college or graduate school degrees.
- 82% read and 68% recall reading airport advertising and
- Flyers are early adopters: almost twice as likely to sample
and adopt new products technologies and services.
- 75% participate in fitness workout regimes and desire
to understand the benefits of a healthier lifestyle.
- 64% of air travelers and 75% of frequent flyers make
purchases at the airport.