A snapshot of airport travelers

  • 61% fall into the 25-54 age category.
  • 57% of frequent flyers are male, 43% female.
  • 33% have an annual net income exceeding $100,000.
  • 68% have college or graduate school degrees.
  • 82% read and 68% recall reading airport advertising and
    marketing campaigns
  • Flyers are early adopters: almost twice as likely to sample
    and adopt new products technologies and services.
  • 75% participate in fitness workout regimes and desire
    to understand the benefits of a healthier lifestyle.
  • 64% of air travelers and 75% of frequent flyers make
    purchases at the airport.